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The Fire TV integrations will also allow Amazon customers to launch and navigate HBO Max by voice, using Alexa commands like “Alexa, find HBO Max,” or “Alexa, find Game of Thrones,” and more. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.” “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love.
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“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” said Tony Goncalves, head of Sales and Distribution for WarnerMedia, in a statement about the deal. This is similar to how HBO customers can access the HBO Max app with other vMVPD (Virtual Multichannel Video Programming Distributor - a streaming service with live and on-demand content) credentials, like YouTube TV or Hulu. To access HBO Max, customers can log into the HBO Max app using their Amazon credentials, a spokesperson said.
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That seemingly left the door open for a similar upgrade to other existing HBO subscribers, Amazon believed. This was complicated by the fact that HBO didn’t exactly release HBO Max as a brand-new service, but was updating its HBO Now app to become HBO Max.
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Amazon wanted to be able to provide access to HBO Max through its existing Prime Video Channels platform, by making access to the expanded catalog available to existing HBO subscribers. The delay to get the HBO Max app on Amazon Fire TV wasn’t technical in nature, but rather a result of failed negotiations between the companies. The service, which combines HBO content with an expanded selection from WarnerMedia’s library and a slate of originals, debuted without support for two of the largest streaming platforms in the U.S.: Amazon Fire TV and Roku.Īs a part of the new deal, existing HBO subscribers on Amazon will be able to use the HBO Max app at no additional cost, along with anyone else who already has access to HBO Max. WarnerMedia’s streaming service HBO Max is finally coming to Amazon’s Fire TV, nearly half a year after it launched.